Vintage Watch Blog.
Okay hold your horses, first I will say that my blog today has nothing to do with the band "Vintage Culture" in fact I didn't even know there was a band with that name, I was simply doing some research to get opposing views about today's vintage culture. By the way gentleman, great name for a band! Maybe I'll listen to a few songs and see if I like it...I'm a child of the 70's so I'm skeptical.
Now that I've taken your entire day clearing that up, let's continue. I was thinking the other day, as I often do, what causes trends...like fashion and social trends; and are they connected? Being in a business that appeals to people who value culture from whatever period it is, I thought maybe it would be good to know or at least have a hypothesis. Of course, not all vintage watch buyers buy for those reasons, but there is definitely a powerful subconscious voice in the background of most people. Did you notice something? A lot more vintage cars are on the road, people are wearing jean shirts again and vintage watches are on people's wrist. These watches represent something to people; it could be craftmanship, an important innovation, rarity, artististic value; many men believe that watchmaking is an art form (I'm not sure about Woman but I can be enlightened in the comments), I could go on. In my past blogs, I often speak of how well the vintage watch business is doing; and not just well, but has a long sustainable future ahead. The "vintage style" business in general is expanding like crazy with a huge shift to vintage fashion for both men and women that's been brewing over the past few years. Favored toys include watches, classic muscle cars, pens, guitars, eyeglasses, books, coins, and clothing.
The big questions are, does this shift to vintage fashion have boundaries? Are fashion and design shifts in general connected to current society? These are the questions I'll share my view on today. My views are typically matter of fact and do not contain bias. I do think that there is demographic boundaries to vintage culture. The unfortunate fact is that there are many people that cannot afford a ten thousand dollar vintage Patek Philippe Calatrava or a 1964 Ford Mustang. In order to obtain such objects, you need cash or good credit standing. But don't be in despair just yet, there are endless companies, established brands and emerging brands of just about anything new made to look like a real vintage product. Complete fakes aside, these items are usually made of inferior materials, sub-par craftsmanship and in countries with corrupt & harsh business practices and little concern for the environment. I have no opinion of this of course :). I don't like companies like this unless they are high quality and made by the original manufacturer. Like vintage styles of Levi's jeans sold today - probably made in China now. I feel like these other companies are feeding into the vintage culture frenzie by providing low cost and low quality merchandise to the people that cannot afford an original of something. In the world of luxury vintage watches I live in, these sort of things are discarded like the pesky daily paper thrown on my driveway. What I'm saying, is that these people just aren't in the club. Vintage Culture isn't cheap. So yes, I do think there are boundaries, especially socioeconomics.
Finally, the question of society's influence on fashion, design and commerce. Duh! Of course society influences fashion. They are the consumers, they provide supply and demand and determine what companies are going to make. My question goes a level deeper. What causes current culture to influence what people are interested in? In this case, all things vintage. I haven't quite come to a conclusion of my view on this. But I think part of the influence is due to the fact that the world has changed so much in the past 30 years, and for many, they see it not for the better. They keep nostalgia, memories and objects of times past to comfort them. I know for myself, I have a weird sense of comfort when wearing a vintage watch instead of one of my moderns. It's hard to describe, but it's just happier to look at. I'd love to hear some other ideas on this topic, for now - I've got to go because I have a ton of other work to do today. Hopefully I'll get a vlog done which are published on my YouTube channel @adamvintage. Please look me up on YouTube and subscribe to my channel and of course like us on facebook or I'll never forgive you. Peace out.
Adam J. Dubilo, founder of Adam Vintage
Adam J. Dubilo
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