Rare Estate Find 18K Solid Yellow Gold Jacques Prevard Ultra-Thin Mens Watch Vintage 1960
SKU:
$1,200.00
$1,095.00
$1,095.00
per item
There is little known about Jacques Prevard; but from what I can find, the brand was trademarked by A.A. Friedman, a very fine Jeweler since 1832. At the time of the trademark, it appears they shifted their business model away from partnering with high-end retailers and started opening their own stores, and this was their watch brand. Because the did this close to the quartz crisis and they were only available in their stores, they are quite scarce, especially an 18k solid gold ultra-thin. The micro-brand failed during the quartz crisis, but the jeweler remained intact. I believe the company originated in France and their only other market was USA. As an estate piece, this is the first Jacques Prevard I see in solid 18k yellow gold. This was just overhauled and working perfect, has a classic calatrava style case with very nice lugs and texture on the bezel. The watch comes with it vintage replacement lizard strap still in good condition. The movement is Swiss made 17 jewel manual wind. Thank you and enjoy!
https://www.trademarkia.com/jacques-prevard-72178187.html
About A.A. Friedman: Finlay Enterprises (corporate name), America’s Finest Jewelers and it’s brands have conducted almost $100 billion in jewelry sales with some of the leading retail partners in the world since 1832. Finlay Enterprises Incorporated’s principal activities are the retailing of fine jewelry products and operating leased fine jewelry department stores throughout the United States and France. Founded as Seligman & Latz, the company’s original focus was the operation of beauty salons, also under a lease arrangement with department and specialty stores. Jewelry sales were soon added to the company’s portfolio, and by 1942, the company opened its first leased Finlay Fine Jewelry department.
https://www.trademarkia.com/jacques-prevard-72178187.html
About A.A. Friedman: Finlay Enterprises (corporate name), America’s Finest Jewelers and it’s brands have conducted almost $100 billion in jewelry sales with some of the leading retail partners in the world since 1832. Finlay Enterprises Incorporated’s principal activities are the retailing of fine jewelry products and operating leased fine jewelry department stores throughout the United States and France. Founded as Seligman & Latz, the company’s original focus was the operation of beauty salons, also under a lease arrangement with department and specialty stores. Jewelry sales were soon added to the company’s portfolio, and by 1942, the company opened its first leased Finlay Fine Jewelry department.
1 available
