Vintage Watch Blog.
Meet Nick, a future brewing watch aficionado who called me yesterday and inspired this post. It's quite frequent that I get an email or call from friends, clients, colleagues or strangers asking me the same question. What watch should I buy? Most interesting, is that nearly 9 out of 10 people who ask this question already know which watch they want; but just haven't pulled the trigger. The cause is usually due to cost or fear of an expensive purchase possibly from an unfamiliar dealer; or simply a novice wondering am I doing the right thing? There are so many opinions out there about brand pedigree, quality vs. price and so forth; mostly driven by marketing by the way. I mean, just look at Rolex, the king of Swiss watch sales and also making the most genius marketing decisions for over 60 years now. Don't get me wrong, Rolex is fantastic at what they make best; my first major watch purchase was a Rolex Explorer I. Clearly, they are the master of the luxury sports watch; however other manufacturers would and probably have the right to laugh at their other line-ups with an obvious lack of movement finishing, complications and innovation in design. And while their laughing at that, I'm sure they wish they had the market share Rolex enjoys.
So, back to Nick. I was pleasantly surprised that he quickly disclosed his "grail" watch as the Jaeger-LeCoultre Reverso (model not quite determined yet). To be honest, I don't usually allow these conversations to go on for very long when people start asking me about something like a 47MM Hublot...I'm a busy guy; and sometimes just advise people to buy whatever the hell they like. I certainly won't engage in an argument. But Nick was different because; although new to watches, was already on the right track. So we had a nice thoughtful discussion. But here's what goes through people's mind - and when I first started out, was a victim to the same thinking. "Gee, this is kind of expensive even though I know I'll love it and it's a wise choice; but instead, I will hold myself over with something I just like until the timing is right." WRONG! This is my opinion and consistent advise based on my own mistakes and the mistakes of at least a hundred other watch aficionado's I've discussed the subject with. You will regret the purchase of a watch that doesn't call to you; that you don't fall in love with or whatever you want to call that feeling you get when you see the most beautiful thing. So please, hold off until you feel comfortable affording what you really want and start saving for it - the sooner you can make the purchase the better. Especially when dealing with a high end watch - the trends have been rising prices even in a recession. This holds true for modern or vintage watches. So, there you have it, my opinion on the most frequently asked question. By the way, I know this post will find it's way to Nick, here's a picture of my reverso; sadly no longer in production.
Adam J. Dubilo, founder of Adam Vintage
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